Insights

The insights system analyzes your top conversations, finds patterns in what makes subscribers convert, and turns those patterns into reusable playbooks. It's how Whisper gets smarter about your specific account over time.

Running Insights

Exit Whisper if you're in interactive mode (/quit), then run:

whisper insights

If you manage multiple accounts:

whisper insights myaccount

What Happens

Insights runs through several stages. Each one shows progress so you know what's going on:

Whisper Insights

Account: @sunshinevibes
Mode: standard | Top 30 spenders

✓ Synced 4,521 transactions (3s)
✓ Collected 30 subscribers (12s)
✓ Attributed 187 purchases, 42 conversion windows (5s)
✓ 4 segments [vip:8, regular:12, casual:6, new:4] (1s)
✓ Extracted 4 strategies (45s)
✓ Created 42 embeddings (8s)
✓ Generated 4 playbooks (15s)
✓ Exported to analytics (3s)
✓ Report saved (1s)

Pipeline complete!
Duration: 93s
Subscribers: 30 | Transactions: 4,521
Conversions attributed: 42
Strategies: 4 | Playbooks: 4

Insights feeds into playbooks, which power campaigns, which generate better conversations.

What You Get

Strategies

Whisper analyzes what worked in your best conversations and extracts strategies per subscriber segment. For example: "VIP subscribers respond well to exclusive early access offers" or "New subscribers convert best when asked about their preferences first."

Playbooks

Strategies become playbooks, which are step-by-step conversation templates. Playbooks are used by the campaign system to run personalized outreach at scale.

Conversion Scoring Data

Insights also builds the scoring data that powers the conversion scores in /unreads and /review. The more you run insights, the better the scoring gets.

Options

Option	What it does
--deep	Syncs more conversation history per subscriber (slower but more thorough)
--top 50	Analyze more than the default 30 top spenders
--force	Re-run even if data is still fresh from a recent run

Deep Mode

Standard mode syncs recent messages for each subscriber. Deep mode goes further back, giving the AI more conversation history to analyze. It takes longer but produces better strategies.

whisper insights --deep

When to Run Insights

• After your first week: Once you have enough conversation data, run insights for the first time to bootstrap your scoring and playbooks.
• Weekly or biweekly: Run it periodically to keep your strategies fresh as your audience evolves.
• After big changes: If you shifted your content strategy or had a big influx of new subscribers, run insights to recalibrate.

First time running insights?

The first run takes the longest because it has to sync and analyze everything from scratch. Subsequent runs are faster because Whisper caches data locally.